id: Snap Photography Festival

The first of it’s kind in the UK, Snap is a 4-day photography festival in Wales. I was
commissioned by the director to produce a unique, eye catching brand to match the
event’s unique standpoint.

I wanted the brand to reflect the onomatopoeic nature of the word, with a loud, bright
and sharp mark. The bold lower-case wordmark is the pin which has interchangeable
background images to represent the diverse range of activities at the festival.