id: Elyse Marks Photography
Elyse wanted to make a new brand identity for her photography business. She was splitting the business in two parts; Elyse Marks Photography for the wedding, family and baby shoots, and Elyse Marks Imaging for the corporate events side.
We were clear from the beginning that the two different sides of the business should be visually related, because there is a crossover in the client base and wedding enquiries can come from corporate clients.
Weddings are emotional, exciting, loud and colourful, the mark needed to represent Elyse's excitement and enthusiasm for her clients. The confetti explosion is designed to convey these feelings and create an eye-catching mark for the company. Also with a simple colour tweak the mark can become a more serious and paired back logo for the corporate side.