Very excited about this one! Shelby is a wedding photographer in the USA, she asked me to help her develop a new brand for her photography business. I am always excited when a client wants to trust their new brand to me, but I am always extra flattered that someone from another country gets in touch.

We spent a lot of time at the beginning of the project researching and defining Shelby's ideal clients, then looking at sort of branding that would resonate with them.

Some Client Keywords were: Art lovers, creative, foodies, well traveled, LGBT supporting, Green fingered, outdoor types

Our visual keywords were: modern, nature, plants, outdoors, texture, geometric, monochrome patterns, Blues/greens/crimson and gold accents

Shelby was in love with the jade and gold palette from the beginning so I set about making a strong stand alone shape and textured background that would make this colour scheme pop. The end result is rich and textured with a high-end feeling, but earthy and approachable.

"Thank you so much for working with me on this project, In the 8 years I have been a photographer I feel like the logos I have had have never really felt like 'ME' and thanks to you I finally feel like my brand has a connection to not only myself but my work as well. " - Shelby

id: Shelby Chari